Rihanna’s makeup line: Fenty Beauty
For those who are not up to date, a few months ago Rihanna released her own makeup line, Fenty Beauty. Aimed at
“women of all shades, personalities, attitudes, cultures, and races”
has gained popularity because of its true inclusivity. Usually, brands extend their shades range at a later time. Rihanna, instead, has released her foundation in 40 shades from day one.
The message is clear: this beauty line is for all women and men and for all skin tones. Will this move push other beauty companies to think harder about an inclusive foundation range?
Is it a cruelty-free brand?
Yes, it is! The company states that it never test products or ingredients on animals.
When will it drop in Italy?
Rihanna’s line will drop in Sephora Italy on April 6th, 2018!
What I am going to buy?
I personally still love The Ordinary foundations so much I’m not interested in spending money on the already popular Pro Filt’r Soft Matte Foundation.
Instead, I’m desperate to try both the Mattemoiselle lipsticks and the Stunna Lip Paint. They look gorgeous on the models!
Where can you buy Fenty Beauty in Italy?
You can buy Rihanna’s makeup line at Sephora Italy.